To catch up, brick-and-mortar grocers that traditionally generate the majority of revenues offline have to scale delivery services and expand their courier network. Grocers also have to bear in mind that online demand requires a vastly different approach to forecasting. Among other things, going online requires hourly forecasts to plan courier workload and real-time on-shelf availability monitoring to fulfill orders completely. For some, the "online first" concept seems ahead of its time but it's likely to be a new reality much sooner than we all expect.
While the consequences of the global health crisis are still unfolding, retailers need to develop new strategies to adapt and thrive in the "new normal". Automation and going online are among the changes retailers need to undertake now in order to succeed in the future. The transition won't be easy but available technologies and modern forecasting tools are here to help.
To know how retailers are dealing with the effects of increased demand, read our article How is coronavirus influencing the retail industry? Managing effects of increased demand