For the past 4 months, as we witness the emergence of new buying habits
, the online grocery retail industry has experienced growth like never before. The average number of daily online orders has more than doubled, while the user base of e-grocery retailers has grown threefold for the past two months. To catch up, brick-and-mortar grocers that traditionally generate the majority of revenues offline are aggressively entering online space. Changing the business model brings a lot of challenges, and serving online demand that requires a vastly different forecasting approach is one of them. In this article, we'll share common issues grocers need to bear in mind when serving online demand in order to succeed.